SEO Competitor Analysis

SEO Analysis

There must be a reason that one of the websites is on top and the other is on the second page of Google’s SERPs. Well, there is. And to find out that reason and to keep a track of your competitor’s strategies, the SEO Competitor Analysis is basically done. With this heavy term comes a very strategic plan or we can say the steps that are involved.

There are basically three reasons why you should get this done. The first reason is that you will get to know the reason that your competitor is doing well. The second reason is that you will get to know the strategic advantages. And third and the final reason is that you will get to find link opportunities.

Find Their Keywords

The first step of this amazing process is to look at what keywords your competitors are usually targeting. And the easiest way to find their target keywords on the web is to use SEM Rush or Ahrefs.

Evaluate Keyword Difficulty

Before you should begin analyzing the specific link building strategies or on-page SEO, it’s always a good idea in order to assess the strength of your own SEO competitors. At the time you can theoretically beat out any of the competitors in any niche and for any of the keyword, the amount of resources that it would take for some of the keywords basically renders them unfeasible.

In order to use your competitor analysis tool that will be used to look at your competitors’ total domain strength and then you have to analyze specific factors, That is basically:

•  Domain authority.
•  Domain country and age.
• Indexing in search engines.
•  Catalog listings.
•  Backlink data.
•  Alexa rank.
•  Traffic volumes.
• Social signals.

You have to write down the information and look for any of the weaknesses that you can use for your advantage.

Please note that you can learn various strategies by learning the SEO Tutorial that is merely available everywhere on the web. The higher will be the difficulty of a target competitor that will lead to the stronger of their SEO, and the harder it would be to outrank them.

The most important step is to focus on your competitors with the lower overall scores ranking as well for the niche keywords.

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